Meet The Team

Jim Zappone

Founder, VisionAST

Jim Zappone began his career in the wholesale automotive business in the 1980’s – he and his college roommate started buying and selling one vehicle at a time. It didn’t take long before they became one of the largest wholesale operations in the northeastern United States. During this time, they opened a used car business that meshed nicely with their growing wholesale business. As the retail business grew they expanded into multiple franchise stores throughout New York State including Granville, Clifton Park, Kingston and Dannemora New York.

As the retail business began to expand exponentially, Jim became primarily responsible for variable retail operations, and focused his attention on maximizing profits, by keeping a close eye on the dealership revenue centers. Controller Ken Pelcher noticed the tremendous amount of time it took for Jim to compile the numbers he requested each night, so Ken started to track the data from every deal on a separate spreadsheet. This spreadsheet became the foundation of VisionAST.

Over the past decade VisionAST has undergone several revisions and upgrades to become the robust, fully integrated variable operations revenue reporting tool it is today.

Jim Zappone still owns and operates multiple franchise stores throughout New York State and is well known among dealer associates as consistently maintaining gross profits 30-40% higher than his direct competitors in his markets, while remaining a volume leader year after year. He can attribute this to the incredibly powerful software that makes analysis easier.

Peter Carusone


A life-long resident of upstate New York, Pete graduated with a B.S in marketing degree from St. Bonaventure University. After spending a summer as a river guide on the Snake River in Wyoming he began to put his degree to work in the advertising business, creating content and selling space in his hometown newspaper and then he realized he could provide even more for clients and opened his own agency in April 2005.

Pete always specialized in automotive advertising and it was in this capacity that he met VisionAST founder Jim Zappone. Over the past 12 years together he, Jim and partner Ken Pelcher have developed VisionAST into this unique one of a kind break-through product.

By BETA testing the product in the dealerships they own and operate together, they could refine this platform so it is a true value and benefit to the dealer.

Pete works hard and plays hard. Whether it’s fly fishing in New York’s trout streams, or traveling with his wife and four daughters, Pete always strives for a strong work life balance.

Kyle Reid

Director of Business Development

Born and raised in Arizona and currently residing in sunny Florida, Kyle attended the University of North Florida graduating with his bachelor’s degree in Business Finance. After spending several years working for a financial service firm, he soon realized his passion was in sales and business development. Starting his new career as a glorified drug dealer selling pharmaceutical drugs, Kyle was quickly called to the automotive industry where he found his values and goals right in line with those of VisionAST’s.

Joining the company in 2017, Kyle has spent time working in each department of the business perfecting each role. He has gained valuable knowledge and experience managing the inside sales and support teams and most recently worked to change company direction by shifting focus to disrupt the marketplace. When talking with Kyle, clients often comment on his passion and excitement he exudes for his business! Kyle is a strong believer in continuing to learn as you grow and now oversees all sales operations.

When Kyle is not working, he enjoys ‘beach cruising’ with his wife, Kristin, and their Vizsla, Hudson, in their local town of Jacksonville Beach. Kyle and Kristin are also very excited as they are expecting their first child on New Year’s Eve!


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