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Sales Software or Sales Analytics Software?

pete c - Wednesday, April 04, 2018
Lots of DMS enhancements were announced at NADA 2018, but improved sales analytics software was not.

There was plenty of conversation this year before and after NADA 2018 about enhancements to existing DMS software including new features, new customer service options, new pricing and even a major acquisition that didn’t happen. After the dust settled, we noticed a conversation what was missing: What about improvements to way the data is presented to the hands-on operator?

Let’s walk through a hypothetical situation. A dealership starts using the newest version of their DMS platform, which offers them inventory management, bookout, collaboration tools, customer and vehicle records even allowing dealers to pull real-time auction data and book values directly into the DMS. Let’s say for the sake of argument they even manage to sell a few more vehicles based on this new information. How quickly can the dealership learn how profitable these new sales the end of the week? At the end of the month?

The conversation related to DMS software has been around selling…not about profitability. Yes, selling more is usually better…’Always Be Closing’ as the saying goes, but we know not all sales are created equal when it comes to profitability, and dealerships must have the data to make decisions to make themselves more profitable. That’s exactly why we created our sales analytics software.

If you’re interested in running a more profitable dealership, schedule a quick demo. We’d be happy to show you how our DMS performance management platform can help.