The Novella
Intelligence Suite
Redefining Automotive & Specialty Dealership Intelligence.
Front ends shrink. Pressure on the box grows. Novella turns every DMS feed in your network into one live command center — unlimited dashboards, eight report engines, and an AI analyst who already knows your numbers per copy, per store, per manager.
Synced every 15 minutes from the systems you already run
Your personal AI data analyst.
Watch her work: find the leak, forecast the fix, ship the widget — charts and tables rendered live in the conversation, scoped to your book.
One morning drive · six asks · every answer delivered — press play
Cassandra
● Live demo · auto-playing
Find the leak
Forecast the fix
Ship the widget
Not a mockup — an actual conversation from the platform
“I'm about to walk into my Kia store. Give me a report card for each F&I manager's production year to date.”
“Give me a 90-day training plan for my lowest performer — goal: 20% VSC penetration by the end of it.”
“Show me stores leaving the most gross profit on the table.”
“Summarize his F&I production year to date, then project the next 3 months if he lifts production 10%.”
“Using LTV, how many deals were eligible for GAP where it exceeds 80% — and how many had it?”
“Create a widget showing where my salespeople stand against a goal of 15 units per person.”
Every question above is real — pulled from production chats. Cassandra is scoped to your tenancy and your filters: she queries live deal data and hands you something you can act on, not a dashboard to go build.
Margin compression devoured the front end —
the back end is the business now.
On a lot of dealer statements, F&I gross is the bottom line. Yet most agents and dealer groups still run their book on month-old exports and gut feel. Three things make that expensive:
You find out about a bad month when it's already over.
DMS reporting is a rear-view mirror. By the time the DOC shows the slip in product pen or reserve, that gross is gone — and you're explaining it instead of preventing it.
Over a dozen DMS feeds. Just as many vocabularies. Zero shared truth.
Every store exports its own version of reality, and every report dies the moment it's emailed. Nobody is reconciling GAP-vs-Gap-vs-G.A.P. at 11pm — so nobody really knows the number.
Your best producer and your biggest leak look identical in a summary row.
Averages hide everything: the manager $400 per copy under benchmark, the store quietly slipping on VSC penetration, the chargebacks building in the 30-60-90 window. Rolled up, it all looks fine.
Novella exists to kill all three. Live, in one place, in your vocabulary.
34 seconds · real platform screens · your numbers could be next
Your data. Your way.
Every rooftop, every deal, every product — one true source of data that answers to you, not to a support queue.
Drag-and-drop widgets, benchmarked to your goals
KPI strips, PVR gauges, trend lines, staff leaderboards — build as many dashboards as you have questions, and watch them update in real time against your benchmarks.
Slice everything, everywhere, at once
One filter bar drives every dashboard, report, and widget. Locations, lenders, personnel, deal types, products, date ranges — saved as named views your whole team can reuse.
Any report. Any inbox. Any cadence.
Month-end recaps to every GM at 6 a.m. on the first. Ranking reports to your agents every Monday. Set it once — Novella delivers.
Categorize deals, vehicles & products your way
Over a dozen DMS feeds, just as many vocabularies — mapped into one clean reporting language you define. GAP is GAP, on every rooftop.
53 permissions. Row-level security.
Agents see their book. Groups see their stores. Dealers see their rooftop. Enforced at the database — not the honor system.
Eight report engines. Zero support tickets.
Every report below is a real screen from the live platform. Configure, save, export, schedule — no waiting in line for your ticket number to be called.
Every deal. Every product. Every penny.
Total visibility into the box — fast, configurable, and connected to the same filters as everything else. From the desk to the deal jacket, nothing hides.
10,000+ deals, zero lag
Virtualized tables keep every deal in your network scrolling at 60fps — no pagination purgatory, no waiting on an export.
Your columns, your presets
Reorder, hide, and save column layouts per workflow. Month-end view, chargeback watch, audit view — one click apart.
Drill to the penny
Every deal opens to its full breakdown — front gross, back gross, reserve, rate spread, and every product on the menu. When a lawyer goes fishing in a deal jacket, you already know what's in it.
Small gaps per copy. Astonishing leaks.
The average franchise store retails about 110 units a month. A $250-per-copy gap against benchmark doesn't feel like much on any single deal — run it across your book.
Unrealized gross / month
$220,000
Unrealized gross / year
$2,640,000
Novella finds this number for every rooftop, every manager, every product — and tells you exactly where it's leaking.
Find my real number →0+
DMS feeds, one true source
0 min
From the desk to your dashboard
0+
Metrics — PVR to product pen
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Permissions, agent to rooftop
Proactive. Reactive. There's a difference.
DMS reporting is an autopsy. BI tools are a second job. Novella is the only one that tells you what to do next — before the month closes.
| Capability | NovellaProactive | DMS ReportingReactive | BI ToolsReactive |
|---|---|---|---|
| All-in-one platform | Strong capability | Limited or conditional | Not supported |
| Real-time data & insights | Strong capability | Not supported | Limited or conditional |
| AI assistant (Cassandra) | Strong capability | Not supported | Not supported |
| Actionable recommendations | Strong capability | Not supported | Not supported |
| Customizable dashboards & workflows | Strong capability | Not supported | Limited or conditional |
| Built for automotive & specialty analytics | Strong capability | Limited or conditional | Not supported |
| Cross-department visibility | Strong capability | Not supported | Limited or conditional |
| Ease of use for non-technical teams | Strong capability | Limited or conditional | Not supported |
| Minimal setup / maintenance | Strong capability | Limited or conditional | Not supported |
See Novella on your own data.
Twenty minutes, your rooftops, live numbers. No slideware — we plug in a feed and show you your book the way you've never seen it: per copy, per manager, per product, with the leaks circled.
No spam. No pressure. Just your numbers.